When approaching solutions to business challenges I frequently tweak a famous American political campaigning slogan from the 90 - "It's the economy, stupid!"
When running against George Bush, Bill Clinton’s team came up with "It's the economy, stupid.”
Rather like the Conservative slogan behind Thatcher’s push to power during the trade union 1970s, “Labour isn’t working”, the slogans resonated because of their inherent common sense and, once said, shone as brightly as a 150 watt bulb in a pitch black room.
Which is why my first stopping point when approaching business challenges is always “It’s people’s communication, stupid!”
Undeniably other factors play their part in business challenges and many if not most are outside of one’s direct control. Inflationary times, deflationary times, oil prices up, oil prices down, interest rates up, interest rates down, client contacts leaving, new competitors coming in. You know the drill.
But the one thing always under your company’s control? The relationships you hold and the way you communicate.
Why do I make this point?
The brutal truth is that we often seek to hide behind external factors, and particularly the macro-economic ones that are easy to use as shields, to mask our business failings. No one likes to admit their relationships aren’t strong or that they have difficulty getting their ideas across to people because it invokes a feeling of failure or a performance lower than what’s expected. In short because we’re accountable for them, and only us.
Many companies specialise in training different aspects around dealing with others: sales, presenting, negotiating, management principles are just a few. At dwn Advisors we seek to bring it all under one roof.
We believe that understanding
- how to communicate tough messages and still maintain a great relationship
- how to deal with tension and refusal effectively
- how to influence in a subtle way so that the other party chooses, and willingly, your option
- how to drive greater performance and motivate through the way you communicate
- how to leverage your inherent and ignored personal communication strengths (recognising that research has shown that just 8% of our impact is through the words we use!)…
are essential and fundamental to unlocking business challenges.
By Michael Cook, Director, Dealing with No. Effective communicators are made as well as born. We can help you improve whichever of these 2 camps you’re in. Intrigued? Just contact us via website or on 0845 388 7888.