Business reputation monitoring companies practice the art of managing a company or individual’s online reputation – from asking sites to take down untrue information to handling customer complaints.
The goal is to give the company or individual positive coverage to help their reputation, and ultimately, their career.
Before the Internet, people relied heavily on word of mouth to grow their business and get their name known. Doctors, for example, received most of their patients via church, sporting events, and civic groups. Nowadays, 80% of people go online to look for a medical provider. With the Internet being the number one source of new business, doctor reputation management is crucial to keeping the business running.
Just like doctors, salespeople need to be concerned with their online reputation if they wish to be successful.
Negativity can kill your business
All salespeople wish to sell more, grow their business and be thought highly of in their community. To do this, they need to know what others are saying about them. Get involved in social media if, at the very least, to find out if others are talking about you and what they're saying. If clients are speaking negatively of you, you need to know so you can correct this problem. If you wish to stay ahead, being in the loop with what customers are saying about you and your competitors is the first step.
Create a positive image
A famous sports quote, “the best defense is a good offense,” rings true for online reputations as well as athletics. By salespeople getting involved in the online world of social media (Twitter, Facebook, and LinkedIn), they become the front-runners of who they are and what they stand for.
Develop a website for yourself and your company, respond to both positive and negative comments, and join online communities in your specified market. Online reputation companies can help with all of this if you're not sure where to start.
Benefits of online reputation companies for salespeople
Save time. Creating a website and being involved in social media can take up to several hours each day to maintain. Online reputation companies handle this for you, so you can focus on your actual job – being a good salesperson. They are also highly knowledgeable when it comes to search engines and how the Internet works, something that can take years for an individual to master.
More positive reviews. Online reputation companies focus on controlling and limiting the amount of negative reviews seen online and growing the amount of positive ones. Increasing your positive online reviews will ultimately increase your business, which is priceless.
Push back negative comments. It should be known that online reputation companies are not able to eliminate negative reviews but they can swarm the Internet with positive comments and remarks regarding you as a salesperson. The idea here is that when someone Googles your name, the negative comments won’t be seen unless they click past page one or two, which less than 6% of people do.
Overall, salespeople should be extremely concerned when it comes to their online reputation and should consider looking into reputation management companies to help maintain a positive online image. Remember, though, that a positive image starts with you and that your reputation is ultimately in your hands.
About the author
Sarah Brooks is a freelance writer who covers a wide variety of topics from personal finance to careers and time management.