Gold-Vision 7’s Outlook email and calendar integration, intuitive design, lead management module and intelligent reporting has led this customisable CRM software to be popular with sales teams and marketing managers alike.
Gold-Vision CRM was designed from the outset to provide a complete closed loop solution between marketing and sales; from lead identification and assignment from websites or social sources, to sophisticated nurture and account management campaigns.
Fully integrated systems enable marketers and sales people to align relevant lead scoring, focus on pre-qualified leads and provide optimised data to both sides of the discussion – Gold-Vision 7 aligns sales and marketing teams.
Lead scoring was introduced in Gold-Vision 7 using Touch Points, allowing marketers to score events such as visiting pricing pages or re-tweeting messages. When a set score is reached, this can automatically begin a set of pre-defined activities, be that something as simple as a lead being passed to a sales person, or the beginning of a drip-feed email campaign.
Gold-Vision CRM integrates with market leading website tracking software such as Lead Forensics and OnMonitoring to provide accurate lead generation. Touch Point scoring allows marketers to determine hot leads from cold, and ensures sales teams value the leads passed from the marketing department. Leads that do not convert immediately, can then be passed back to the marketing team for automated, multi-channel nurture campaigns.
Gold-Vision 7 sales reporting and dashboards facilitate the understanding of actual and forecast sales, and give sales people a live view of the sales funnel and their position. A single click allows any user to focus on opportunities or quotes that still need chasing. The progress of financial targets can equally be monitored live on dashboards.
Mobile sales people have full use of Gold-Vision CRM when they are on the road, and can opt to integrate with Google Maps to group their customers by area and carefully plan out their sales trips.
Gold-Vision 7 aligns sales and marketing teams as both manage all their data within one system, which is also easily accessible to the remainder of the organisation. Avoiding costly integrations and manual data entry, Gold-Vision CRM offers marketing automation, email marketing, social broadcasting and listening, and full lead management.
Gold-Vision will be demonstrating these significant functionalities at the National Sales Conference 2015 on the 8th October at Ricoh Arena, stand number 48.