It’s almost that time of year again, the time when sales professionals from across the country descend on Coventry to be inspired, to do business and to debate; to negotiate, sell and to buy; to argue, share, socialise, have fun and, ultimately, to learn.
There is, however, ability in one specific area that will have a direct impact on the performance of each and every person heading to the NSC this year no matter what their reasons to attend are.
And that area is their interpersonal communication skills
Yes, if you take a moment to think about it, an event such as the NSC is powered by the social skills of those who attend. The organisers can make sure you can get there easily, they can make sure the right buyers and suppliers are there for you to accomplish your business goals, they can make sure that there is a high quality selection of educational sessions for you to benefit from in terms of professional development, and they can even make sure there are enough social events surrounding the exhibition for you to mingle at and randomly bump into people too. However, at 8am on October 6th 2016 it’s basically 'over to you' – the benefits of attending are in your hands.
And you have 2 choices
You could choose to use your phone as a reason not to interact with anyone whilst 3 potential clients wander by. You could stick with your work colleagues at the lunchtime networking event and discuss the very same things that you do for the rest of the year in the office. Or you could robotically reel off an uninspiring sales pitch without making any connection with those you are speaking to all.
Alternatively, you could enter the event in the right mindset, ready to meet, interact and engage. You could choose to make eye contact with others and proactively introduce yourself. You could ask questions, listen and be interested in those around you whilst interacting with humour, passion and flair.
Research from the world of neuroscience shows that we are social creatures – we are wired to connect, interact and communicate and I believe there cannot be a more important area for us as humans to develop than our social skills. And that is why I am delighted to be involved at the National Sales Conference 2016. I run a company called the Meetology® Lab and I, along with my team of behavioural scientists, research, present and train globally on the fascinating psychology behind interpersonal communication.
Our objective is simple – to help people lead more successful lives professionally and personally by empowering them with exceptional interpersonal communication skills. So, with that in mind, I’d be delighted if you could join me at 8am on the morning of the event when I’ll be delving into our research archive and presenting science-based insights on how we as humans can connect, interact and communicate more effectively.
I look forward to meeting as many of you as possible in Coventry.
By Jonathan Bradshaw, CEO, The Meetology® Lab, with a team of psychologists and Jonathan presents and trains internationally on the fascinating science powering exceptional interpersonal communication.