The Association of Professional Sales (APS) is delighted to be part of the National Sales Conference 2016.
APS general manager, Ben Turner, will be hosting the sales learning and development segment of the conference and are excited to announce that the APS’s Louise Sutton will be unveiling plans for the UK’s first apprenticeship standard for B2B sales managers.
The APS has just won government approval for its plans to design a degree-level apprenticeship. Apprenticeships will help those starting out in sales and others who wish to develop their existing career. They are a powerful tool for employers to attract and retain the best staff. This is a major milestone on the APS’s journey to professionalise sales.
APS are also pleased that Robert Racine, APS fellow and global head of sales enablement at Wipro, and Richard Gregory, global head of learning and development at APS corporate member Rentokil Initial, will be presenting at conference.
The APS believes the sales profession should have the same chartered status as the professional bodies for accountants, architects and surveyors and is working towards that goal.
So far this year, the APS has announced:
- A code of conduct
- Professional registration of individual sellers
- A global sales competence model
- A programme for continuing professional development
- Government approval to develop apprenticeships for business to business sales managers
- Investor in Sales accreditation for sales teams.
These announcements are interesting individually but, when taken as a package, are a step-change in thinking regarding training, ethics and professionalism in sales. They provide a set of standards and evidence of the knowledge between right and wrong in business practice.
APS is a not-for-profit organisation built by members who want to give back to their profession, their company and their community.
They also receive backing from Vodafone, Royal Mail, KCC, Sage, Toshiba, WorldPay, Whitbread and many more corporate members and have academic support from the Universities of Portsmouth, Cranfield, Warwick and Edinburgh Napier.
The association hosts member-led events and has an active community of professionals who share knowledge, research and thinking.
Professor Neil Rackham, the patron of the APS, believes sales is in a period of fundamental change where the old skills of persuasion are being replaced by consultation, collaboration and innovation. “We have entered a world where you cannot be amateur. The complexity – the consequence of selling – means that a good sales person has become hugely valuable, and there is a global shortage,” he said.
The APS aims to be the community that advances and promotes best practice in the sales profession.