With just a few days left until the National Sales Conference, one of the keynote speakers, Lord Digby Jones is preparing to talk about the importance of Sales and Marketing in British economy and how businesses should support their marketing and sales teams with the tools necessary for success.
Digby Jones was born into business and some of his earliest memories are of life in a busy corner shop where he lived with his mother and father and older sister. It was here he learned the first rudiments of business – important values that were never to leave him.
He also discovered the importance of good customer care at an early age and the concept of profit and loss, the very essence of good business management became an everyday reality for the young boy. During his three years with the Royal Navy Digby learned about leadership, teamwork and the importance of constant communication.
His graduation from University College London was followed by 20 years with Edge & Ellison, a Birmingham-based firm of lawyers, where he worked his way up from Articled Clerk to Senior Partner. During these years he was intimately involved in all aspects of business from running the firm 'as a business' to recruiting and managing several hundred employees. It was here that he developed a vision of business and its role in society, and began to believe firmly in socially inclusive wealth creation.
In 2000 he joined the CBI and was able to put some of these ideas into action and in 2005 he was knighted for his services to business and became Sir Digby Jones in the Queen’s New Year's Honours List.