Have you ever seen a statistic in an article and never thought to question it? If you actually search for 'sales statistics' on the internet, you will find some top results that may not be very accurate. However, you will notice that these statistics are widely used throughout blogs and social forums, even by industry experts.
As you might expect, some of these statistics have been used to explain why sales teams may or may not be closing deals. In fact, according to some improbable statistics, nearly half of salespeople aren’t even trying, with 48% of salespeople never following up with a prospect. Furthermore, the false data also indicates that 25% of salespeople make a second contact and then stop all together. The flawed statistics available on the internet perpetuate a reputation that salespeople are simply not trying hard enough.
A common challenge with statistics is that sometimes they raise more questions than they answer.
- Where did the data come from to generate these statistics?
- What was the research methodology?
- Did this come from publicly available data?
- What types of prospects and companies were included in the study?
- How did the researchers define the terms used?
How would one check on the accuracy of a study if one doesn’t have access to that study? To shed some light on the issue, Velocify has decided to debunk some of these common sales myths in a study called, “The Definitive Sales Call Statistics.” Fortunately for sales reps, we have taken the time to mine legitimate sales information to eliminate any confusion surrounding erroneous data. How nice would it be to search the internet and be able to trust the statistics you’ve found?
That’s why Velocify has removed the need to second-guess your statistics and has provided the research to back it up. As our team has come to find through rigorous research methods and unparalleled access to sales data, it turns out that salespeople are in fact following up with 68% of leads. While this falls short of 100 percent, which would of course be ideal, it is much better than some suspect reports claim.
Improvement is definitely needed, but at least now you can feel confident about the true magnitude of the problem, and more importantly, your outreach to prospects. The real numbers are available now, along with some helpful tips to keep you on track!