Running away to join the circus instead of getting a proper job was always a story I heard growing up as a kid and wondered what on earth adults were talking about?
I have just arrived home from watching the circus show Fantasia which is doing a tour of the northwest at the moment and as we pulled up in the car park my kids were amazed at the size of the tent and how great it looked standing at over 100 feet tall with flags flying. They asked me how long it had taken to put up to which I guessed an answer: “a long time and a lot of hard work”.
We were then waved into our parking space by very organised men in high-vis jackets and ushered into the Big Top by very friendly men in suits who took our tickets and then introduced us to very glamorous ladies offering anything from face painting, pop corn, toys, pictures with Spiderman and, of course, candy floss and ice cream. Naturally, we filled our boots and took our seats waiting for the show to start.
The next an hour-and-a-half I was were amazed by performances nothing short of anything I have seen on the Las Vegas strip. Then as they all came out to take a bow and the lights came on we gave the performers a standing ovation and it was only then I realised that the guy who had shown me to my parking space was the same guy I had just seen perform the tight rope! The lady who sold me some candy floss was the same lady who had just finished the show with an amazing acrobat routine and the ringmaster was the same guy that had took our tickets, on realising this I would of given any of them a sales job right there and then but why?
Not because I am starting a circus or need a stilt walker, juggler, fire breather or acrobat for a party any time soon. I would of employed any single one of the 12 performers stood in front of me because they had the right ATTITUDE and were prepared to sell anything at anytime to anyone.
The 12 people had, as a team, done everything right to make the night fabulous and I’m not just talking about the performance. Every single job had been done by these guys, from unloading the wagon, erecting the tent, fixing the seats, making the food, the promotion, the advertising, the cleaning, the light, the sound, the ticket sales and then, of course, the grand finale showcasing their talents, had constantly sold their show, the brand and themselves.
So what is my point? Well when recruiting, which I always prefer to take charge of myself because we can all be blown away by flashy CVs and incredible references but, lets face it, when push comes to shove, being a good salesperson is all about having the right ATTITUDE.
I have set up two-day training camps for any prospective candidates to weed through the usual bravado that people come armed with to a job interview because what good is a candidate if they haven’t got the ‘get stuck in, make things happen’ attitude to drive themselves to meet the targets set?
I have recently set up a concierge company in Haughton Green, Denton employing 14 fulltime staff, while researching the industry I asked concierge staff working for other companies what they actually did? They came back with several different answers from “I do security” to “I am like a caretaker”.
My team were employed on attitude and when asked what they do they all reply with the same and the right answer:
Q. “What do you do?
A. “What can I help you with, sir”
In doing so selling our service, the brand and putting us ahead of the competition.
The teams we choose to employ should lead by example just like the amazing circus show people do whether they are showing people to their car park space or walking the tight rope and that is give 100% and take 100% pride in everything they do all of the time, just as our teams should do weather they are closing the biggest deal of their life or making a relatively small sale that we all know to lead to much bigger things and may be the start of building an worthwhile relationship.
Want the right team? Make sure they have the right attitude!