So, you've tried calling a website lead that you KNOW is interested in your business. But they won't pick up the phone. Or you can't get past the receptionist. Or they're out to lunch. Whatever the excuse, they're not ready to listen to your sales pitch just yet. So you decide to email them instead.
Except your email goes straight through to the junk box and you never get a response. What do you do? Well, here are the 3 tactics 2 of our sales team took to close the deal.
Salesperson 1 "I left a voicemail"
Cold calling might be a dying art form (thank god), but phone calls are still an effective way to contact your leads. If they're not picking up the phone, don't hang up! Instead, leave a voicemail. How many emails do you get a day compared to voicemails? Exactly. They're far more inclined to listen to a voicemail. And if it's effective, they might even call you back.
Salesperson 2 "I used LinkedIn InMail"
The whole point of LinkedIn was to connect like-minded business professionals together. I don't understand why more salespeople aren't utilising this tool. Just like voicemails, we don't get that many In Mails a day. If your message is personalised, direct and relevant, you're more likely to get a response and the bonus is, you don't have to worry about the junk box.
Salesperson 3 "I invited them out for coffee"
As a travelling salesperson, sometimes it's easier to meet up with potential prospects, especially if I know they have shown buying behaviour on our website. When it comes to emailing them, I find writing a short email with the subject line "Can we meet for coffee?" works 9 times out of 10. If you're offering them something of value (and yes that includes your time to meet with them) then they tend to think you're not just another salesperson looking to hit target for the month. Those were the three tactics we employed to make sure our sales emails weren't falling into the spam folder. We're lucky, though. We also have the tools to help us know what the spam filters are picking up. But we just thought we'd share a few of these other methods with you first.
Do you have any ways to dodge the junk box yourself? We'd love to hear them!
By Alison Chambers, Content Strategist at CommuniGator Group Ltd - marketing automation platform for lead generation. Find out more here. For more sales strategy tips from the lead generation experts, check out CommuniGator's latest articles. For more like this visit our website.