You need to connect with your target audience and bring them on board to trust your brand. Nearly 2/3 of all adults now own a smartphone, according to the Pew Research Center. Your audience is likely texting, emailing and browsing online on their phones. Establishing automated mass text messaging campaigns can boost your bottom line.
A more immediate connection that is efficient and easy for your consumer means less frustration and hassle. Through texting support, you can cut down on the annoying hassle of call waiting or the impersonal disconnect of email. More than 60% of consumers reported a preference to text customer service over a call, according to OneReach. Texting isn’t just convenient for the customer – it also allows you to integrate automated responses and data collection to get the customer service report started and offers an easy way to record the communication.
Customers love deals and the National Retail Federation said that more than half of all consumers reported they were more likely to visit a store that offered a coupon. While only 20% of emails are opened (Silverpop), 95 to 98% of texts are read immediately. So, use text messages to get coupons into your target audience’s hands and keep your brand in the forefront of their minds as they go about their daily routines. Automated campaigns are easy to set up and will require little hassle on your end once you’ve scheduled coupon drop dates.
Whether you want to ensure a client keeps an appointment or remind a user about their abandoned cart, text messages are the perfect way to keep your potential customer on track. Reduce the impact of distractions by using reminders. If you are meeting with a client, patient or customer, it is crucial to cut down on no-shows so you aren’t wasting precious time. If you offer an e-commerce site, you will want to improve the conversion rates when your customer gets far enough to place things within their cart. A text will get to your contact, even if they are busy and on-the-go.
Location-based real-time offers
Brands, like Target, are starting to use app alerts and texting to send out reminders to their customers when they get within a specific radius of their physical store location. You can use texts to provide time-sensitive information or react to specific actions of your target audience. A rewards program can be established through texting to help encourage customer loyalty.
Faster, Faster, Faster
In all this, timeliness is the key factor. Automation text means you can communicate more with less gap time. Text messages can be set up to help send users important information, reminders and coupons automatically without requiring any attention from you. And, the faster you can get back to your customers, the more positive they are likely to feel about the interaction. In a busy world filled with competitors, no one wants to wait for a question, need or concern to be answered – everyone wants a response within minutes of reaching out.
A large part of improving sales is in finding your audience and getting them the information they need to move forward in their buyer's journey. The more you can automate your marketing without oversimplifying your approach, the more you will be able to add a personal touch to the moments that really require more.
By Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.