It’s an unfortunately common sight these days to see marketers expend much of their marketing efforts and funding on promoting themselves to existing customers, or groups that are already saturated with marketing information, yet remain unconvinced. There are undoubtedly advantages to this; as we have already covered elsewhere on Sales Initiative, but there’s never an excuse for ignoring the procurement of new clients.
In order to extend a helping hand in this regard, we’ve compiled a top-level list of 5 of the most effective methods for attracting new customers. If you can master the following list of marketing mediums, you’ll be swimming in new customers in no time.
1. Leverage social media to bring fresh eyes to your business
It’s only in the last few years that the potential of social media marketing has been fully acknowledged, let alone fully utilised. When you think about it logically, it’s frankly astounding that it wasn’t a staple tool of marketers from its inception; people voluntarily share a vast amount of information about their preferences and lifestyle; and if correctly collected and analysed, this can lead to unbeatable marketing penetration.
With the right tools at your disposal, and sufficiently diligent research, you’ll be able to reach a superb number of interested, relevant people, and in turn potentially gain further traction for your marketing efforts. There are plenty of tools out there that can help you to fully leverage social media’s potential, so start looking today!
2. …with the right targeting, your audience will do a great deal of the marketing themselves
Social media marketing can create a domino effect of promotion and visibility for your marketing efforts; which if done correctly can result in much of the marketing effort put towards your cause being undertaken by your audience. This maximises the return on your marketing efforts, increasing your reach and effectiveness at the cost of a small amount of further research into influencers in your field! There are few better ways to maximise the use of your time while marketing.
3. Utilise a fast, direct marketing vector with SMS
SMS marketing is almost peerless when it comes to quickly and directly reaching targeted consumers. Research has shown that over 90% of adults keep their mobile phone within reach at all times, and that 90% of text messages are read within 3 minutes of being received; the reach of SMS marketing is demonstrably large, and is absorbed at an unmatchable speed by consumers. For this reason, SMS marketing is particularly effective for time sensitive marketing, allowing you to be sure that the information was received with by consumers with enough time for them act on it.
4. Email marketing is an ideal vector for sharing detailed information
There are few better ways to prove the effectiveness of your particular business than by providing prospective clients with a detailed breakdown of exactly what past successes you’ve had, and exactly how you’ve achieved them. The format of emails themselves, including the ability to add copious links, and easily change layout and structure, ensure that recipients will be provided with the information to make an informed decision, in regards to your services and/or products. The unobtrusive nature of emails also increases their appeal with consumers; they don’t demand attention like mobile marketing often does, and can be actioned at their leisure.
5. …Email marketing makes targeting your marketing efforts an absolute cinch
Another advantage with email marketing, is that many aspects of its use can be automated; making the targeting of specific demographic groups easier, less time consuming, and more effective. Email marketing services, like those offered at GraphicMail, ensure that you waste as little time as possible on where the emails you send are heading, and on the construction of the emails themselves.
A large array of templates help to streamline email creation, while easy to update and sort databases make best use of your amassed contacts; automatically sending emails to demographics that will best benefit from the criteria that you’ve set up.
By Nick Bush, Content Writer on behalf of GraphicMail.