You can go from sales planning to revenue with one information tool
Data, contacts, lists – normally ‘owned by’ marketing for lead generation campaigns. And that’s usually it. The data’s bought, used a couple of times, and then forgotten.
But data, or let’s call it intelligence in this context, can offer you so much more. It doesn’t need to be something left to go stale on someone’s C: drive. You can use intelligence to help you across all stages of the sales and marketing process – from planning to revenue. Because intelligence isn’t ‘just a list’ – it comes with search and analysis options. And most importantly, it can now easily be integrated into your CRM system, and even mapped to your client data to give you deeper customer insight.
Mint, Bureau van Dijk’s intelligence solution is an example of a ‘multi-phase’ business development tool that’s helping sales and marketing teams improve efficiency and get more sales…
Mint has intelligence on millions of companies in the UK (there are international options too). With high quality information on a broader set of data, you can plan using facts.
Map your clients to Mint data, and where they are, how big they are and what they do is immediately revealed in a simple dashboard. You can then find new prospects with the same profiles as your ‘best customers’.
Your sales people don’t need to trawl the internet to source and research companies. Mint’s comprehensive company reports and clever search functionality help you find new prospects and assess leads quickly and accurately.
Targeting more effectively
Be more accurate and waste less time. Mint even offers ‘strategic search criteria’ including year-end, growth metrics and companies who have just been acquired – so you can get clever with your targeting, and get better results.
The ultimate time saver and aid to sales people. Integrating external content into your CRM means it becomes more detailed, and more up to date. So you get a fresher, and better, understanding of the companies you’re approaching (including their latest financial performance), and a sales team with one less job to do.
Set up alerts to watch companies and you’ll be alerted to sales triggers including new directors, growth, or a new business owner. You also get detailed corporate structures so you can see where the decisions are made and where there are cross and upsell opportunities across the group.
Get a free trial of Mint to see how it can liberate your sales people’s time – so they can focus on selling.