Scrappy \’skra-pē\ adj: Full of fighting spirit—synonymous with having moxie, being feisty, enthusiastic, gutsy, lively and spunky.
Execution is about putting your plan of action into play... It’s the 'go' phase—the transition from planning into actual engagement, moving forward on a course of action you have developed. This is where the risk comes in, but so does the reward.
11. Keep, Morph, or Delete. Your brain is up against the wall and working overtime, generating new ways make things happen and sometimes a little crazy enters the mix. The key is recognising when an idea is a bad choice and determine whether or not you can morph it into something else, or scrap it altogether.
12. Use common sense. Avoid the crazy, dumb stunts that can harm you or get you into trouble—criminal or otherwise. Excitement and surprise certainly have their place, but nothing tops sophisticated and tasteful. Finally, make sure your effort is one that you can be proud of in the future.
13. Recognise the outcomes (positive and negative). When executing a scrappy strategy, one of three things can happen: either you piss people off, nothing will happen at all, or you’re going to get a win. If you piss people off, then you’ve gone too far and you need to pull back. If nothing happens at all, you have to try harder. And if you win, you win. You’re moving the intention forward and it’s all good.
14. Stay true to yourself. Whatever your effort, make sure it’s a true reflection of who you are. It has to match your personality, your brand—and your audience—if it’s going to land. When you attempt something that’s completely out of character or just the wrong fit, people will notice and your message and intent can be quickly overshadowed by awkwardness and discomfort.
By Terri Sjodin, Principal and Founder, Sjodin Communications, a public speaking, sales training and consulting firm. Terri is the author of the book, “Small Message, Big Impact”. She is considered one of the most sought-after sales, communications and speaking consultants.