Traditionally, marketers associate social media with brand building rather than sales and lead generation. Share buttons and the resulting shares and retweets are great for brand awareness, but when utilised correctly, social media platforms can be invaluable and can generate really valuable leads for businesses.
The Effectiveness of Social Media for Lead Generation
92% of marketers said that social media was important to their businesses, but the reality is, many businesses don’t know the best way to transform their social media marketing campaigns from a branding tool, to a lead generating machine.
Gone are the days where lead generation consisted of sending surveys in the mail, or filling out forms in the back of magazines.
Perhaps your next lead is checking their social media profiles 5 times a day, maybe it’s 20, either way they are a captive audience. Social media is the perfect place to find your target audience and turn them into new sales leads.
Translating Social Media Profiles to Increase Reach, Engagement and Trust
Whether it's B2C or B2B leads you’re looking for, increasing the reach and engagement of these profiles is a vital part of the process and if you’re a global entity, setting up profiles for each of your locations could be a great way to start.
70% of the world speaks a language other than English, so selecting the countries and languages that your data suggests have the greatest impact is a smart target.
Populating these profiles with content in the mother tongue of that location is just part of the picture, here you’d be looking to tailor posts to fit in with any national holidays or culturally special days.
In terms of online traffic, non English speakers account for almost 2/3 of visits online. Therefore, if a company caters to a non-English speaking audience, then there is a really good chance that your potential leads are speaking about you on social media, in their own language.
The Language of Lead Generation
Studies show that social media marketing has reduced costs for 45% of businesses whilst revenue increased for 24% of businesses when they utilised social media for lead generation.
In order to ensure that any posts on social media are translated correctly, it’s worth investing a professional translation company such as Morningside Translations to ensure that anything you post is correct and matches your brand voice .
By Morningside Translations, a professional translation service, providing comprehensive language solutions in over 100 languages.