Companies spend thousands on the online world to drive traffic to websites, creating content that interests customers and sharing information and connecting with influencers. However, when it comes to presenting a company face-to-face, a lot of this slick marketing and design falls down.
A research study by global technology company Barco revealed that 86% of UK office workers experienced technology issues when presenting. Worrying when we think about how important a good presentation is - 58% of workers surveyed said that presenting helped build a personal reputation, while 48% were able to win new business. Using the right technology for your presentation can open doors to the sale and being prepared with the right kit can ensure that your message is conveyed in the way you want.
Companies should look at this in ROI terms. If you’re currently converting two out of five meetings, how much would you save, and what impact on the business would raising it to three in five make? So while people seem keen to invest in increasing their pipeline, they don’t put the money into making powerful presentations to convert.
Breaking away from laptops can be a start. With elements such as Apple TV and Chromecast it’s far easier to beam your presentation from across the room. We’re no longer attached to laptops. Programmes such as PowerPoint run well on tablets and mobiles too. The technology means that you’re not tied to a computer and are more free to talk to people as you move around. Being able to use different platforms, including being able to use PowerPoint online, also means that you’re able to create a presentation once and then use across devices depending on the situation.
An alternative is to bring screens to the meeting. Rather than forcing everybody to look one way, each audience member can have their own smaller screen, such as an iPad. This means all groups can sit around far more casually and discuss the proposal rather than just facing forward to a screen. The interactivity means that they are more involved and the entire thing is more engaged, stopping people from drifting off.
If you’re struggling to travel to meetings, technology has greatly improved with screen sharing systems such as WebEx. Travel time can be cut down and slides can be developed for screen share. It also means that the number of sales presentations can be increased and lower-value meetings can still be carried out, utilising a decent presentation style.
The future is likely to contain even more technology to ensure people are involved with the presentation in front of them. VR headsets can create entire experiences with sights and sounds and 4D simulators can add additional feelings. All the time technology is doing more to help talk to people to communicate more and help people to experience your brand. As technology changes there are more opportunities to showcase what you can do, face-to-face.
By Lyndon Nicholson, Client Services Director at presentation specialists Buffalo 7.