The internet and globalisation has changed the ways that business-to-business clients connect—but they haven’t changed some of the basics of doing business well.
One of those basics is customer service: How your clients feel about their interactions—both positive and negative - do much to influence whether or not they retain you as a source of a product or service, as well as grow their business with you. In order to better tend your clientele, it’s important to understand what customer service clues your clients may be giving you. One of the ways to invest a business in the customer service process is to create a customer advisory board. That board can be charged with many things, but it helps to create focus and goal setting for a business. Analysing customer service can also help you understand why you’re losing customers, how customers are really using products or services, and how customers feel about you as a business.