A CRM system properly used provides you with one of the finest management devices.
The Personal Newsletter
A CRM helps you identify both customers and leads. You can decide the best approach for your different target groups with a newsletter, relevant to their interests.
The 5 star Subject Line
Be creative! The subject line is of utmost importance, you need to encourage recipients to open your communications.
1. Put the best up front
Begin big! The further back in the subject line your offer is, the less chance it has of being read. So if you're offering a huge discount on your product this week, make sure that words like 'price cut' appears early in the subject line.
2. Keep it short
You probably know this one already. But it's a fact that nobody is going to read the most spectacular 30 word-long subject line of poetry, definitely not on their smartphone! Up to 10 words will principally cover the information you need to give.
3. Give it a dose of urgency
Time restraints often make us act right now instead of getting to it later. And nothing encourages people to take action like the thought of missing out.
4. Make it personal
Dig deep into your customer data (easily done using your CRM system) and determine the different kinds of email subscribers that you have. What defines this group and that group? Do you have a specific relation, like answering a questionnaire or an order of goods from the client? Then use it! You will have to tailor all subject lines into all those different groups. Yes, it takes time to be personal – but it works.
5. Triple check spelling and grammar
Misspelling words or using incorrect grammar is the easiest way to ensure that your potential customers don’t open your email. Proof read well, otherwise, clients may think that you don’t care – not about your company, and not about them.
Okay, that was a swift wrap of what to consider not seconds, not minutes but hours or days before you hit the crucial send button. Go ahead! Write the most killing subject lines – the ones that will keep your campaigns alive…
By Mikkel Bording, Communication Manager, webCRM