Whilst web programming may not be something that most of us feel comfortable with, there are still some simple and easy-to-install features that can ensure a healthy customer-to-business relationship.
As the Business 2 Community website demonstrates, 59% of customers don't return to a business after a negative customer service experience. This is why it's important that your site features easy avenues with which any consumer issues can be quickly dealt with.
Whilst many sites may offer forms or email addresses for the customer to communicate through, many other sites such as Mr Smith Casino offer a 24/7 live chat support that can simply be accessed through the 'contact' tab, so that gamers are able to receive real-time information regarding their gaming activities on the site that offers a huge range of popular casino games.
As well as providing website users with an easy way to reach customer service areas of your company, the social aspects of the online retail experience shouldn't be ignored either.
It's becoming increasingly important for brands to help dedicated customers share and enjoy the products promoted via a range of social media sites. This can be seen in a multitude of company websites such as Surfdome whose website features handy social media icons, as well as the ability to quickly sign up to the mailing list in order to enjoy limited-edition special offers.
The power of blogs
Many modern online businesses have also managed to increase their company's profile through the use of blogs. By having constantly-updated blogs that feature a range of interesting articles relating to various aspects of the company's activities, it encourages a much greater brand-identity in the minds of any customers.
The sunglasses retailer Warby Parker have managed to achieve this through their carefully-composed blog that features an interesting blend of entertaining articles relating to fashion, lifestyle and art that subtly increases the brand's profile without being too sales-intensive.
And finally, it's also important to recognise the fact that website aesthetics can significantly affect the ways in which consumers perceive your firm. So whether you want to keep things calm and business-like with clear text and muted colours, or want to develop any artistic themes present in your brand such as illustrated by the striking Cooper Hewitt design museum website, there's a whole world of options when choosing how you want your website to function.