Once upon a time, Peter Drucker a Management Consultant said, “Because the purpose of business is to create and keep a customer... more

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In order to explain how brands have used their cohesive property of latching with the consumer and predisposing... more

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Spring has only just arrived, but already 2016 is shaping up to be the year of the re-brand. more

Apr 15, 2016 12:00 AM People

Our modern world is dominated by mass production. With today's businesses mostly interested in squeezing every last bit of lean-juice... more

Mar 21, 2016 10:00 AM Sales Technique

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