Catherine Luff

In the corporate world, it is a rarely spoken truth that business language can be boring. We’ve all had a Charlie Brown moment... more

Dec 15, 2014 12:00 AM Sales Technique

In the technological age, our devices have started to try and think for us. Most people have fallen victim to the perils of AutoCorrect... more

Nov 24, 2014 12:00 AM Opinions

In 1999, the concept of a world controlled by digits was the stuff of science fiction. A reality built upon a matrix of scrolling code was the ultimate, modern dystopia. more

Oct 27, 2014 12:00 AM Sales Technique

The invention of the telephone minimised the need for door- to-door salesmen, prompting the rise of cold calling. more

Oct 6, 2014 12:00 AM Sales Technique

There’s an ever-growing gap between young talent and a career in sales, says Catherine Luff of Silent Edge. more

Feb 17, 2014 3:45 PM Opinions

Catherine Luff of Silent Edge considers the effect of having the right attitude can have. more

Aug 29, 2013 9:08 AM Leadership & Coaching

We must change young people's attitudes to sales as a career, says Catherine Luff, marketing communications executive with Silent Edge. more

Aug 5, 2013 2:33 PM Opinions

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