David Freedman

After close to 15 years in the industry, it’s rare I encounter an entirely new type of sale... more

Mar 1, 2016 12:00 AM Sales Technique

The career-defining sales most of us make will be decided by someone important; very possibly with direct P&L responsibility... more

Jun 1, 2015 12:00 AM Sales Technique

Empathise with your customers’ ‘back to school’ issues after the summer break, says David Freedman of Huthwaite International. more

Sep 2, 2013 4:03 PM Opinions

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