Henry Braithwaite

Marketing automation promised so much. The very name was enough to make marketers and their colleagues in finance sit up and take notice, one group imagining a world where the day-to-day grind of a typical marketing function would be automated. more

Nov 17, 2014 12:00 AM Opinions

Telemarketing, when done well, can be a remarkably effective tool for B2B salespeople. more

Oct 20, 2014 12:00 AM Sales Technique

In February the Bank of England reported a 2.1% annual fall in bank lending to businesses of all sizes. his is not a headline-grabbing collapse in commercial lending, but rather a slow... more

Sep 15, 2014 12:00 AM News

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