Creativity is the foundation of a startup business. All entrepreneurs know this is true, yet so many make the costly mistake... more

May 8, 2017 11:30 AM Sales Technique

You don’t have to choose, consumers want both! more

Apr 24, 2017 12:30 PM Opinions

According to trends analyst Walker, customer experience will overtake price and product features as the key brand differentiator by 2020. more

Jan 16, 2017 12:00 PM Opinions

Businesses that adapt the fastest survive. Sitting back and admiring a job well done for too long is a recipe for disaster... more

Dec 20, 2016 12:00 PM Opinions

If you’re serious about growing your business then this article is written for you! more

Nov 21, 2016 10:00 AM Sales Technique

A plethora of organisations have invested in a form of customer relationship management... more

Oct 17, 2016 9:30 AM Motivation

When it comes to building a rewards and recognition program, the interests of the customers should always come first... more

Jun 27, 2016 9:30 AM Motivation

Key appointment brings wealth of experience in customer engagement and loyalty that will help the company with their expansion and growth plans. more

Jun 8, 2016 9:00 AM People

In a digital world, the old sales model no longer works. Customers self-educate and research before they buy... more

May 23, 2016 12:00 PM Opinions

Overall sales of PCs and tablets are in decline, while currently many consumers... more

Apr 18, 2016 11:00 AM Opinions

Whatever your business, who you are and people’s perceptions of you will have a big impact on your success when it comes to selling... more

Mar 21, 2016 9:30 AM Sales Technique

Sales professionals are crucial to any organisation. In many cases, they are the lifeblood... more

Nov 23, 2015 10:30 AM Sales Technique

If you strip the concept of loyalty down to its bare roots, it becomes clear that the way people interact with brands is wildly different according to the various dimensions of their life. more

Oct 26, 2015 11:00 AM Sales Technique

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