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Marketing Automation

A CMO’s perspective on the inevitable sea change set to define the sales team of tomorrow. more

Feb 20, 2017 10:30 AM Opinions

Automation software can maximise effectiveness of B2B marketing activities more

Feb 15, 2017 11:00 AM Opinions

Sales Initiative talks to Katherine Kostereva about bpm’online’s recent recognition in the field of CRM providers. more

Jan 30, 2017 11:00 AM Opinions

ABM has become a key Go-To-Market strategy for B2B companies... more

Sep 29, 2016 12:00 AM Technology

Let me ask a very important question: do you know where your data is and can you easily access it... more

Aug 9, 2016 11:00 AM Sales Technique

No one can argue against the critical role contracts play in sales. But here’s a lesser known fact... more

Apr 11, 2016 9:30 AM Sales Technique

Marketing automation promised so much. The very name was enough to make marketers and their colleagues in finance sit up and take notice, one group imagining a world where the day-to-day grind of a typical marketing function would be automated. more

Nov 17, 2014 12:00 AM Opinions

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