Mike Lever

What goes on in a person’s mind when they are in a buying situation? more

Jan 4, 2016 12:00 AM Opinions

As consumers we all know that if we trust the sales person it feels instinctively right to buy from them. But as sellers how well do we understand how to build trust with our clients? more

Feb 23, 2015 12:00 AM Opinions

Whatever we sell and in whatever industry we are working in communication is key. Critical to selling is active listening and it’s much more than just simply hearing. more

Jan 19, 2015 12:00 AM Sales Technique

In the absence of questioning, client needs are unknown, sellers make assumptions and there’s either a bad sale in the sense that it feels “pushy” with buyer’s remorse, or most likely there’s no sale at all. more

Dec 1, 2014 12:00 AM Sales Technique

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