Stories make things happen. We are designed to be storytellers. Every time we talk about what we did at the weekend... more

Dec 12, 2016 12:00 PM Sales Technique

Making a sale is all about positively influencing people about how good a product or service... more

Jul 18, 2016 9:00 AM Motivation

Should successful personalisation that delivers directly to the bottom line be as simple as replicating the traditional corner shop... more

Jul 4, 2016 12:00 PM Sales Technique

Stories are powerful tools. They change how we think and feel about something. Take books, films, plays… more

Oct 26, 2015 12:00 PM Sales Technique

Any experienced sales person knows the importance of storytelling to engage customers and encourage action. But what few still realise is that it's a skill that's about more than being able to share a good story. more

Aug 24, 2015 11:30 AM Sales Technique

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