Know What your Customers Want
Know What Your Customers Want
Customers are increasingly frustrated by the generic offers they are bombarded with from marketers, and most marketers continue their “spray and pray” mass marketing techniques of the past, seeing little reason to change. But today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind..
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