Once upon a time, Peter Drucker a Management Consultant said, “Because the purpose of business is to create and keep a customer... more

10 Apr 2017 11:00 Sales Technique

In order to explain how brands have used their cohesive property of latching with the consumer and predisposing... more

3 Oct 2016 11:30 Opinions

Spring has only just arrived, but already 2016 is shaping up to be the year of the re-brand. more

15 Apr 2016 00:00 People

Our modern world is dominated by mass production. With today's businesses mostly interested in squeezing every last bit of lean-juice... more

21 Mar 2016 10:00 Sales Technique