It's not just sales reps that need to focus on the customers. Business expert Ally Yates explains what she means by customer-centric business...& why achieving it is essential for growth. more


Once upon a time, Peter Drucker a Management Consultant said, “Because the purpose of business is to create and keep a customer... more

Sales Technique

In order to explain how brands have used their cohesive property of latching with the consumer and predisposing... more


Spring has only just arrived, but already 2016 is shaping up to be the year of the re-brand. more


Our modern world is dominated by mass production. With today's businesses mostly interested in squeezing every last bit of lean-juice... more

Sales Technique