Customer Retention

Targeting existing customers can be more fruitful than chasing new ones. Find out how to re-engage with your best buyers... more

4 Dec 2017 09:15 Sales Technique

Which delivers sustained business growth, customer acquisition or retention? Let's find out... more

30 Oct 2017 10:30 News

Customer experience needs the human touch. We explore how poor telecoms can affect your sales... more

23 Oct 2017 11:00 News

A lost customer can present a new opportunity to show your sales prowess. Find out how to win them back... more

2 Oct 2017 09:45 Toolbox

Find out how driving diversity at work can help improve your sales win rates... more

1 Sep 2017 17:46 News

How do you incorporate practical cross-channel and proactive customer engagement into your business? more

14 Aug 2017 11:00 News

Guilty or not? Do you make these common mistakes that drive customers away...? more

4 Aug 2017 14:00 News

As every business owner knows, it’s the customers who keep coming back week after week, month after month that are the real bread and butter of the business. more

22 Jun 2015 00:00 Sales Technique

It’s inevitable that competitors are going to try and steal your best customers. In fact, they’re probably already approaching your largest, most valuable customers right now. So, what’s your customer retention strategy? more

25 May 2015 10:00 Sales Technique

Vikki Zelkin, Head of Client Services, Promotions and Incentives, The Grass Roots Group, looks at the changing nature of customer complaints. more

26 Jan 2015 15:47 Sales Technique

Ian Horsham, Divisional Director of Promotions and Incentives, The Grass Roots Group, talks retention strategies after the festive rush. more

4 Dec 2014 15:19 Sales Technique

I know I have written about customer retention before but, really, surely it is the easiest part of the sales process? more

8 Aug 2014 09:00 Toolbox