RSS

John Cheney

How much value do companies really gain from Google advertising? more

19 Jan 2015 00:00 Opinions

Far too often, organisations are failing to exploit CRM beyond a pipeline management tool. more

10 Nov 2014 00:00 Sales Technique

The sales process remains 80% science, 20% craft and the old fashioned disciplines of sales still apply. more

7 Oct 2014 14:40 Toolbox

At its most primitive, online CRM software is used as an unsophisticated way of recording customer data. At its most sophisticated, CRM is placed at the heart of the corporate growth... more

8 Sep 2014 00:00 Opinions

Just like your first love, despite the hopes, excitement and expectation, a mixture of naivety and youthful exuberance means that a company’s first foray into CRM is unlikely to stand the test of time. more

11 Aug 2014 11:00 Toolbox

cautionSubs