John Cheney

CRM is being used by enterprises to help connect customer data & improve sales. We find out why so many small businesses are still behind the curve? more


How much value do companies really gain from Google advertising? more


Far too often, organisations are failing to exploit CRM beyond a pipeline management tool. more

Sales Technique

The sales process remains 80% science, 20% craft and the old fashioned disciplines of sales still apply. more


At its most primitive, online CRM software is used as an unsophisticated way of recording customer data. At its most sophisticated, CRM is placed at the heart of the corporate growth... more


Just like your first love, despite the hopes, excitement and expectation, a mixture of naivety and youthful exuberance means that a company’s first foray into CRM is unlikely to stand the test of time. more