Creativity is the foundation of a startup business. All entrepreneurs know this is true, yet so many make the costly mistake... more

8 May 2017 11:30 Sales Technique

You don’t have to choose, consumers want both! more

24 Apr 2017 12:30 Opinions

According to trends analyst Walker, customer experience will overtake price and product features as the key brand differentiator by 2020. more

16 Jan 2017 12:00 Opinions

Businesses that adapt the fastest survive. Sitting back and admiring a job well done for too long is a recipe for disaster... more

20 Dec 2016 12:00 Opinions

If you’re serious about growing your business then this article is written for you! more

21 Nov 2016 10:00 Sales Technique

A plethora of organisations have invested in a form of customer relationship management... more

17 Oct 2016 09:30 Motivation

When it comes to building a rewards and recognition program, the interests of the customers should always come first... more

27 Jun 2016 09:30 Motivation

Key appointment brings wealth of experience in customer engagement and loyalty that will help the company with their expansion and growth plans. more

8 Jun 2016 09:00 People

In a digital world, the old sales model no longer works. Customers self-educate and research before they buy... more

23 May 2016 12:00 Opinions

Overall sales of PCs and tablets are in decline, while currently many consumers... more

18 Apr 2016 11:00 Opinions

Whatever your business, who you are and people’s perceptions of you will have a big impact on your success when it comes to selling... more

21 Mar 2016 09:30 Sales Technique

Sales professionals are crucial to any organisation. In many cases, they are the lifeblood... more

23 Nov 2015 10:30 Sales Technique

If you strip the concept of loyalty down to its bare roots, it becomes clear that the way people interact with brands is wildly different according to the various dimensions of their life. more

26 Oct 2015 11:00 Sales Technique