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Marketing Automation

Account Based Marketing (ABM) Engagement Platform announces new capabilities more

Technology

A CMO’s perspective on the inevitable sea change set to define the sales team of tomorrow. more

Opinions

Automation software can maximise effectiveness of B2B marketing activities more

Opinions

Sales Initiative talks to Katherine Kostereva about bpm’online’s recent recognition in the field of CRM providers. more

Opinions

ABM has become a key Go-To-Market strategy for B2B companies... more

Technology

Let me ask a very important question: do you know where your data is and can you easily access it... more

Sales Technique

No one can argue against the critical role contracts play in sales. But here’s a lesser known fact... more

Sales Technique

Marketing automation promised so much. The very name was enough to make marketers and their colleagues in finance sit up and take notice, one group imagining a world where the day-to-day grind of a typical marketing function would be automated. more

Opinions

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