In 2018, we'll see more collaboration between sales and marketing. 5 tips to help bring the teams together... more

20 Nov 2017 11:48 News

Sales teams are increasingly being asked to write promotional material for their products. Here's how... more

6 Nov 2017 09:45 Toolbox

Account based marketing is critical to achieving high-value sales. Read more... more

25 Sep 2017 09:45 Sales Technique

Are you using video to promote your products yet? Here's why you should consider it... more

18 Sep 2017 17:44 News

Read our Q&A with sales and marketing expert John Barrows... more

1 Sep 2017 10:30 News

Collaboration between sales and marketing professionals will lead to more conversions. Let's look at the evidence... more

17 Jul 2017 09:45 News

In the 1970s, the blind taste test was a staple theme of TV advertising... more

19 Jun 2017 09:30 Opinions

As consumers and businesses become more proactive, you have to start producing material that shows you as thought leaders in your industry. more

12 Jun 2017 12:30 Sales Technique

Business-to-business sales and marketing has changed... more

12 Jun 2017 10:30 Sales Technique

Social selling has been a hot topic since social media began getting big around a decade ago. more

12 Jun 2017 09:00 Motivation

Improving sales velocity and effectiveness is a top priority for all companies... more

5 Jun 2017 09:00 Sales Technique

Under the new Act, the ICO has been instructed to draft new direct marketing and data... more

25 May 2017 16:00 People

The digital age is upon us and, with online sales in the UK reaching £133 billion last year, it’s unsurprising that 70%... more

22 May 2017 14:00 Sales Technique

Responding to people who almost buy from your online store - only to abandon their purchase at the last moment - isn't a new concept any more... more

19 May 2017 10:00 Sales Technique

Aberdeen Group embraces ‘engagement science’ to shorten sales and marketing cycles. more

9 May 2017 09:15 Technology

How many businesses can cope without sales and marketing teams? Not many... more

8 May 2017 12:00 Sales Technique

B2B customer management is not what it used to be. Today’s buyers are empowered and informed so the idea of using calculated persuasion... more

26 Apr 2017 12:00 Opinions

At Buffalo 7, we design slide-decks for our clients. Typically, when new clients come to us, they are struggling to design a presentation... more

25 Apr 2017 16:00 Opinions

It is one of only two European universities to have joined the illustrious ranks of associate... more

24 Apr 2017 14:30 Training

As salespeople and marketers, it can be easy to get swept up into constantly producing results... more

24 Apr 2017 11:00 Sales Technique