Pamela Bath

Should successful personalisation that delivers directly to the bottom line be as simple as replicating the traditional corner shop... more

4 Jul 2016 12:00 Sales Technique

If you strip the concept of loyalty down to its bare roots, it becomes clear that the way people interact with brands is wildly different according to the various dimensions of their life. more

26 Oct 2015 11:00 Sales Technique

Pamela Bath, founder and CEO of leading CRM and data agency The Blueberry Wave, looks at how ‘little data’ is being underused in the challenge to deliver true one-to-one marketing. more

27 Oct 2014 00:00 Sales Technique