Stories make things happen. We are designed to be storytellers. Every time we talk about what we did at the weekend... more

12 Dec 2016 12:00 Sales Technique

Making a sale is all about positively influencing people about how good a product or service... more

18 Jul 2016 09:00 Motivation

Should successful personalisation that delivers directly to the bottom line be as simple as replicating the traditional corner shop... more

4 Jul 2016 12:00 Sales Technique

Stories are powerful tools. They change how we think and feel about something. Take books, films, plays… more

26 Oct 2015 12:00 Sales Technique

Any experienced sales person knows the importance of storytelling to engage customers and encourage action. But what few still realise is that it's a skill that's about more than being able to share a good story. more

24 Aug 2015 11:30 Sales Technique