Well the Apprentice kicked off its 11th season last night. This time no fewer than 18 ambitious but perhaps deluded hopefuls ran around London, wheelie cases in tow. I watched as they talked into their mobile phones as if they were walkie talkies, working in teams then stabbing each other in the back at the earliest opportunity.
I have watched the Apprentice since day one and spent all of my time screaming at the TV, with Mrs C branding them all imbeciles. I would actually live pause the show and talk her through the mistakes they’d made. She got so sick of hearing me go on with myself she told me to put my money where my mouth was and apply. I did and 12 months later I became one of those imbeciles.
Last night’s line up had everything a good reality show (sorry, I mean business-based factual documentary) should have: 18 of the largest most contrasting characters you have ever seen.
The task set was a straightforward one-day task, up and out buying and selling fish - what should have been a bread and butter task for anyone at all hoping to go into business with Lord Sugar.
Well lets just say Captain Birdseye can sleep easy, in short, both teams made a complete and utter ‘pollocks’ of it and I really do think that if Claude Littner had been in Shugs’ chair he would’ve ordered a mini bus and sent them all home!
In the end it was Dan who got fired and quite rightly so, a nice guy but no fire in his belly at all and I think he may as well have ordered his own taxi when he said “so I can’t sell to the public, shoot me”.
The boardroom really is like rats from a sinking fishing boat, especially in week one and if you are going to make a statement like that the others will smell blood and it won’t be long before you get sacked.
Dan’s fundamental error was that he couldn’t sell face to face. As we know as salespeople in 2015 you can achieve a lot online, but people still buy from people, and the lack of people skills can put obstacles in your way.
Although I may seem harsh at times about the candidates I really do have the upmost respect for them all as I know exactly how it feels to throw yourself into something not knowing whether it will make or in some cases break your career. What I do know is that it really angers me when people say “you are so lucky getting on that show” well guess what? I applied and created the opportunity myself, so of course if there is a goal you want to achieve today, go out there and do it! What are you waiting for?