Q1: Please tell us who you are and what you do?
Neil Johnson, divisional director, Creo, providers of point of sale and in-store marketing services.
Q2: What made you go into the industry sector you work in?
Went in straight from college, it wasn't a desired sector, really.
Q3: Why did you choose a sales career?
I realised I had an ability to get on with people and the job suited my competitive, driven nature.
Q4: How often does your company hold sales or target-setting meetings?
Q5: What sets your employer apart from the rest?
Culture and reliability.
Q6: Do you feel your company/industrial sector offers sufficient high-earning potential?
Not as much as it used to. There are far more lucrative sectors.
Q7: What do you see as the main key to successful sales?
Establishing trust with the client and out-performing the competition.
Q8: What was the most useful sales training/experience you have had?
I have a leadership coach who provides tailored mentoring.
Q9: Who has been your biggest influencer and why?
There have been a few. Richard Saysell, my current MD, for driving me to be the best I can be; Lyndsay McKenzie, friend, as a role model and someone to aspire to; William Flynn, deceased, my original mentor.
Q10: What is the most memorable sale you have ever made?
My first house. Sold it privately.
Q11: What’s the funniest sales situation you can share with SI?
For a particular pitch, myself and a team had to travel a considerable distance with a really early start. We spend days preparing and rehearsed the presentation to death. When we arrived the client had double booked, so we had 10 minutes to get our pitch across before being bundled out of the door. Not funny at all at the time but we won the client and have laughed about it with them many times since.
Q12: What is the best part and worst part of your job?
Best: the thrill of the chase. Worst: long hours and personal sacrifice.
Q13: And finally, is there anything you'd like to let the sales profession know about you, your career, or your opinion on the sales world?
I'm a sales "purist" with a real passion for selling but success doesn't come without hard work. Where is all the fresh young talent coming through, with the drive and work ethic to get out there and make things happen? If it's out there, I can't find it!
Now you can tell us your own sales story just click here >>>>>>