Artesian Solutions, a leading provider of cloud-based Social CRM software, has announced that Andy Sadler has been appointed as vice president of sales and alliances.
Sadler will be responsible for developing the company’s sales strategy and driving business development in pursuit of Artesian’s ambition to continue achieving triple-figure revenue growth.
Sadler has held a number of leadership roles during his 16-year B2B sales career and has extensive experience within the enterprise software space helping organisation’s scale and execute sales campaigns. Prior to joining Artesian, he was part of the team that grew the Bladelogic company from a pre-IPO start-up to an acquisition by BMC software for $800M(£527M) in 2008. Following the acquisition, Sadler held the position of area director for EMEA at BMC Software where he led various sales and business development teams. He has strong expertise in growing demand generation by introducing processes that develop sales teams and initiate positive behavioural change within the organisation.
Andrew Yates, Artesian’s CEO and co-founder, commenting on the appointment, said: “Andy brings a deep understanding of the B2B sales process to Artesian with a specific emphasis on value-based selling. Since joining the company he has already introduced significant new initiatives around product packaging and pricing. I’m excited about the energy and focus that Andy brings to Artesian and with his impressive track-record in driving growth, I am confident that he will help us advance forward in the high growth, competitive and maturing social CRM market.”
Sadler said: “Artesian has ambitious and realistic goals and I am looking forward to helping the company achieve its aims over the coming months by maintaining the tempo of its stellar growth. As large enterprises turn to social channels as a way to get to know their customers better, Artesian will help organisations translate these relationships into revenue. I predict Artesian will be positioned at the forefront of this exciting market and successfully help organisations recognise the commercial opportunities that Social CRM holds.”