Grass Roots, leading provider of employee and customer engagement solutions, is delighted to announce the appointment of Michael Basel as Sales Director for strategic meetings management in the Meetings & Events division of the Grass Roots Germany business.
Michael Basel joins Grass Roots on 1 October and will be based at Grass Roots’ Düsseldorf office. Working with David Taylor, Sales Director for The Grass Roots Group, Michael will be responsible for establishing a dedicated strategic meetings management arm in Germany, developing and maintaining senior business relationships and actively pursuing opportunities for the global business.
Michael Basel moves from CWT Meetings & Events, where he held various key sales roles for the Germany/Austria business, most recently as Head of Program Management for CWT Meetings & Events Central Europe. A host of previous roles in the events industry space reinforce his expertise and experience.
Grass Roots Germany offers all four divisional specialisms: Employee Solutions, Customer Engagement, Promotions & Incentives and Meetings & Events, but sees a large proportion of its activities in the Meetings & Events space, with large long-standing clients from various sectors.
David Taylor comments, ‘We are seeing significant demand for our strategic meetings management expertise in Germany and across Europe. Creating a SMM devoted area will enable us to focus on delivering first class solutions for our clients – new and existing – and will be a great addition to many of the highly regarded solutions we’re already providing.’
Volker Weber, Managing Director of Grass Roots Germany GmbH, welcomes the new recruit to the team, ‘Michael has some fantastic relationships with many of our existing clients and I know they will be delighted to see him on board as part of the Grass Roots family. As we grow we are pleased to be able to attract high profile industry talent which strengthens our offering and ensures we can continue to deliver the best possible value to our clients.’
Michael Basel is looking forward to his new role and has some innovative approaches he is keen to launch. He comments, ‘I’m excited to get in front of Grass Roots clients and prospects and show them how powerful their strategic meetings solutions are – Grass Roots have a lot to offer. With Grass Roots’ technology, resources and expertise behind us, we are motivated to build on our reputation as a world-leading provider of meetings and events solutions, and bring even more benefits to our clients.’