UK sales professionals are being urged to choose their words wisely in 2017 if they want to hit their targets. LinkedIn, the world’s largest online professional network, has revealed the most overused corporate buzzwords on the profiles of salespeople among its 21m UK members.
This is the busiest week in January for LinkedIn members to update their profiles as they refresh their professional brand for the year ahead. LinkedIn is encouraging ambitious salespeople to avoid buzzwords if they want to stand out to prospects and customers.
The list reveals 'leadership', 'specialised' and 'experienced' as the most overused buzzwords for UK sales professionals while 'strategic' and 'focused' complete the top five.
The top ten buzzwords among UK sales professionals are:
6. Track Record
Liam Halpin, Head of LinkedIn Sales Solutions, EMEA, commented, “In the age of social selling where one in five top sales people spend 5-10 hours on social media each week, first impressions happen online, not in person. That’s why it’s essential that salespeople make sure their profiles stands out from the crowd and clearly demonstrate the unique value that their products or services offer potential new customers. We’re encouraging sales professionals to check their LinkedIn profiles for these clichés that could harm their chances of success in 2017.”
LinkedIn also shared its top tips for members looking to avoid cliches on their professional profiles:
Nail your profile summary. First impressions matter, so as well as having a professional profile photo, your profile summary is one of the first things people see. It can be punchy, humorous, or an anecdote, but it should draw people in while giving them a succinct picture of how you and your business can help them. Write with your customer in mind and describe the value your organisation can bring to theirs, the problems you help solve, and why they should contact you.
Show, don’t tell. Were you one of the best salespeople in your previous role? Don’t just say it, prove it with numbers of successive quarters where you hit your targets, or the fact you were top performer that year. Uploading presentations you’ve prepared (that you’re allowed to share externally) will give people more colour into what you’ve worked on.
Go beyond words. Were you part of a major deal that made the national press or industry trade publications? Make sure these are shared via your profile so others can see the impact you’ve had. Don’t forget to embed rich media such as presentations or videos into your profile to give potential customers a clear idea of why they should contact you.