The UK-based B2B incentive marketing company, Ovation Incentives, has announced it is to open a US office in Chicago, Illinois, headed up by sales chief Rory Smith.
This will be the company's first office outside of the UK and comes on the back of strong demand for its international gift card incentive reward solutions from North American customers.
In the US the demand for B2B international incentive solutions has grown rapidly in recent years. By having a local presence in the US, Ovation will be better able to service this expanding market and specifically grow its existing network of incentive agency customers with its best-in-class global reward platform, the Universal Voucher System.
Smith has worked in the US incentive and rewards industry for over 20 years both on the agency side as a performance improvement consultant and more recently directing US sales for a leading prepaid gift card distributor. An established incentive industry professional, Smith currently chairs the IGCC (Incentive Gift Card Council) fundraising programme for the Wounded Warrior Project and was recently awarded the industry Rising Star Award by the Incentive Marketing Association.
With Smith’s experience and reputation in the US incentive market Ovation hopes to significantly grow its US-based revenues which currently represent over 50% of its business.
Commenting on the move Jonathan Grey, Ovation CEO said: “We are extremely excited about finally putting feet on the ground in our largest market and having someone of Rory’s calibre to launch our business in the US is just amazing. Over the past few years we’ve built a world-class gift card based reward solution that is second to none. Being able to now offer this depth of service to our industry partners in the US and having someone like Rory lead the way, makes for a very exciting future. ”
Smith said: “Teaming up with Ovation Incentives to bring their solutions the US incentive market feels like a natural fit for me. Through my time in the industry I’ve seen how the demand for global gift card programs and, in particular, international digital gift card programs has exploded - I’m very excited to be bringing a world class platform like Ovation’s to the US market.”
For further information visit www.ovationincentives.com