We sell everyday, whether it’s in our job or in our life – ‘…you are your brand and your product’.
Learn the secrets of selling from the charismatic and successful Frederick Eklund who travelled to the US ten years ago with not a dollar to his name but with a bag-full of ambition to succeed in the Real Estate business and eventually become number one in the world.
Frederick, also the star of ‘Million Dollar Listing NY’ shares personal stories alongside tips on how to sell, persuasion and negotiation techniques from his eventful ten years in the Big Apple as well as how he made it to the top. To this day he has closed over two billion dollars of business and regularly rubs shoulders with celebrities such as Justin Timberlake, Cameron Diaz, John Legend and Daniel Craig.
‘The Sell’ is not just for someone who considers themselves as salesperson but for anyone who wants to succeed in their personal and professional life. In this book, Frederick helps you identify your strengths, your values and your unique selling points and use them to your advantage – whether it’s for a promotion at work, selling cars or impressing someone on a first date!