A Yorkshire digital sales expert will speak at an international conference in Prague next month about how automated marketing is transforming websites to make them more user friendly, deliver better information on customers and drive up sales.
NetConstruct’s director of development Jonathan Healey will provide insight into enterprise marketing solutions at the Kentico Connect 2012 conference in early October to delegates from across Europe, the Middle East and North America.
NetConstruct works closely with Kentico, the customer experience management software specialists, to deliver enterprise marketing solutions which can automate a company’s marketing.
Healey said: “As most sales professionals know marketing is typically made up of long sales cycles, complex decision-making processes and multiple stakeholders.
“Now, in the fast-changing digital age sales people are under increasing pressure to find the most qualified prospects and build relationships. It’s no longer enough for sales people to depend on increasingly out-moded Contact Management Systems to engage with their customers both in the offline world and the online world.
“Automated marketing allows you to run campaigns, optimise the online user experience, generate and nurture leads, identify qualified leads, attract more visitors and, most importantly win more sales.”
Automated marketing creates a seamless virtual circle which delivers genuine results for your business through your website and crucially it brings your marketing and sales function closer together.
NetConstruct of Wetherby, Kentico’s leading development partner in Europe, was recently nominated for best consumer/retail website and best use of visual design in the prestigious Drum Awards for the Digital Industries (DADI) for its work for Theakstons, one of the UK’s oldest brewers and producer of the legendary Old Peculier ale.
Healey will also provide a case study on successful sites like Kingspan Panels and Barrett Steel, which was recently named Kentico International Website of the Year. NetConstruct worked with Kingspan Panels’ global marketing team to develop a suite of websites, which are easy to use, with clear, intuitive navigation throughout the site and clear links to other online media channels.
Eight international websites are included in the initial development project, each following the same corporate template, but enabling individual country marketing teams to update their own site with relevant news and information.
Delegates to Kentico Connection 2012, which will include software developers and marketers, will have an opportunity to learn about the latest developments in automated marketing and how to apply it all facets of their business.