Deeper integration with Salesforce
CRM systems are the lifeblood of many sales professionals and Salesforce is the most widely used. Being able to overlay their customers and prospects from Salesforce onto the LinkedIn network makes it easier for salespeople to stay up-to-date with their customers and prospects as they build relationships.
From today, LinkedIn will use data insights to import only the most relevant contacts into its Sales Navigator product.
Integration into Gmail
Email is still the major business communication tool. With a new Gmail extension, Sales Navigator users can engage with LinkedIn insights within Gmail as they’re communicating with their contacts.
Users can access all LinkedIn public profile details and public social contact information and can easily save a contact as a lead in Sales Navigator without ever having to leave their inbox. In addition, users can build rapport and find warm introductions by using the Icebreakers and TeamLink sections.
New insights on mobile for iOS and Android
More than 35% of Sales Navigator users only use the mobile app version. As a result LinkedIn is investing in new features to help sales professionals stay productive on the go. Users will now be served daily lead recommendations based on their personal preferences.
These features will be available on our Sales Navigator iOS app and Android app.
Frank Hattann, director of LinkedIn Sales Solutions, said: “We understand that, for the modern day sales professional, access to the right information at the right time makes the difference when it comes to building relationships and closing deals. These enhancements to Sales Navigator will help them access insights from their network of prospects and customers wherever they need to, meaning less time spent searching and more time building those quality relationships that drive results.”