Running a small business is not for the faint-hearted and although today’s technologies bring fantastic opportunities to today’s small business owner how many of us actually get the time to research them and more importantly implement them?
Social media is a great example of a business aid that needs time, skill and investment to get right but we all have the impression it takes a small amount of time, with little knowledge and a shoe-string budget to bring a great return on investment.
Most small business owners struggle with social media either because they don’t have the time to put into it or have a unclear vision of what they want to achieve when using it. This isn’t helped by the increasing amount of consultants, agencies or so-called guru’s that drive the idea home that social media is a quick and easy replacement for more traditional Online marketing activities such as SEO or banner ad’s, or a replacement of Off line activities such as print.
This is a problem that Tim Mayer from Heads Up considered saying: ‘’I was always told selling and social just don’t mix, I just don’t understand that thought process and wanted to come up with a way of not only engaging but selling socially. I think we have nailed it.’
’So Heads Up business teamed up with the award winning SoDash to bring a social media tool that is designed to help the advancement of the small business owner.
Mayer said: ‘’Large organisations use tools like this but I wanted to have a product developed to help the small business owner find sales leads at a price point that would make it more than cost effective while ensuring it didn’t consume the business owners time trying to get right. I think it’s really important that all small business owners get the support and time required to ensure their business is a success. SoDash is a tool that that makes that process a little easier."
SoDash claims to enable the small business owner to bridge the all-important gap between social media, customer service and sales. It promises that businesses can now contextualise each piece of information about their brand, find new sales opportunities and provide relevant and actionable reporting.
Tim Spring, commercial manager at SoDash explained: “We can cut through the noise of irrelevant social data to prioritise and route messages straight to the right person in your business, helping to speed up the response time to any customer query or find a new customer for you to sell to. SoDash can help you understand every message that is directed at you. SoDash has unrivalled source coverage and filtering ability meaning companies can be confident they don’t miss a message from any customer on any channel.”