One of the world’s leading electronics manufacturers will be tapping into home grown sales expertise this month by bringing its international sales team to a best practice training session with Bury-based MLP.
Wurth Group operates in 80 countries with Wurth Electronics eiSos global sales totalling €0.35 billion, Würth Electronics has grown to a €13.4 million business in the UK since being established here just 15 years ago. MD Rob Sperring attributes much of that success to the training developed and delivered by MLP.
Indeed, Würth has been so impressed with MLP’s approach to training that around 95 per cent of its 400-strong global sales team has now been trained by the company. Würth regularly flies new sales people into Manchester to attend courses with MLP and company’s managing director, Mike Le Put, has also travelled to Würth offices around the world to deliver on-site training.
Comments Rob Sperring: “I first met Mike Le Put at an Institute of Sales Management conference in Birmingham and he immediately stood out against an extremely strong line up thanks to his passion, energy and real-world approach.
“We have worked with him ever since and he has really invested in getting under the skin of our business, attending sales visits with our team to understand our customers and marketplace.
“As a result, MLP has been integral to our sales success, which has seen us achieve compound growth of 22 per cent year-on-year during the recession.”
The latest round of sales training will take place at Würth Electronics’ UK headquarters Salford Quays and follows recruitment of new sales people in Italy, The Netherlands and Spain.
Mike will deliver MLP’s ‘Successful Selling Skills’ course at the two-day meeting, which will be tailored to reflect Würth’s business model, company culture and commercial strategy.
Rob continues: “One of the ways in which MLP has added value to our business over the years has been the flexibility of his approach and ability to adapt sessions to reflect our business, our customers and current market conditions.
“In 2009, for example, we grew by more than 15 per cent, despite price cutting by our competitors and a European exchange rate moved from €1.3/£1 to parity!”
Mike adds: “Würth Electronics is a major global player and the fact that the company comes to MLP for training, not only nationally but internationally, is a massive coup for us.
“Our approach is to take proven sales techniques and make them relevant to the business and sales team we are working with to help them build on their success. We’re delighted to have the opportunity to be part of that continuing growth with this latest training conference.”
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