Raleigh may have been producing the UK’s favourite bikes for the past 125 years, but the Nottingham-based manufacturer is investing in training its sales teams to make sure it stays ahead of the pack.
The company has rolled out a training programme at its headquarters aimed at developing the skills and confidence of both its bicycle, parts and accessories sales teams to help drive continued success in a competitive marketplace.
Delivered by training specialist MLP, the four-day ‘Successful Selling’ programme was divided into two tailored courses, one for less experienced sales people and new recruits and the other for more senior members of the sales team.
Comments Adrian Mawdsley from Raleigh: “We are a market leader in the bicycle sector but no company can afford to rely on its products or its brand alone to secure sales.
“We’ve worked with MLP for around three years as our only provider for sales courses and the training that the company offers has become a key part of delivering our goal for continuous improvement across everything we do.”
MLP’s training has been developed by the company’s managing director, Mike Le Put who has 25 years of working with outstanding sales professionals across a wide range of industries.
Designed to be interactive and sector specific, the programme sets learning goals for delegates and provides them with proven techniques that improve both their confidence and their sales conversion rates.
Mike Le Put comments: “As an organisation, Raleigh is committed to training because it recognises how important it is to refresh skills and learn new techniques to remain ahead of the competition.
“The courses that we delivered build on the product training that the sales teams already receive and by tailoring the programme for two different audiences, we were able to focus on genuine outcomes rather than a one-size fits all approach.”
Adrian adds: “Working with Mike gives our team the skills set we need to keep growing the business and even after 125 years, picking up the pace in terms of sales is still central to our success.”