A poll of sales people carried out by YouGov found that 28% of salespeople surveyed believe that reducing selling time by 20% would result in a drop in sales of more than 40%.
The survey indicated that these workers have a strong sense of their own importance, with 71% believing that their area of work is one of the top three most important functions in their company.
Commenting on the report, Christopher Cabrera, chief executive of Xactly, said it demonstrates the importance of correctly recognising and rewarding the efforts of the sales team, as well as giving them appropriate targets to aim for.
"It also proves companies can ill afford to lose top sales performers, particularly in these tough economic times, and the best way to keep them engaged is to ensure they feel motivated to sell," he explained.
"In this economic environment, ignoring top talent could be fatal to a business," the expert added.