The person who does not care for his product, and thus has no place for it in his heart, cannot genuinely be enthusiastic about it.
He will not regard it as an instrument of potential or positive good in his life. Instead he will treat it with a degree of indifference. Should this be his attitude, he will not sell the product successfully.
In order to be efficient in your call pattern, in the self-management of your own selling activity, and in the compilation of vital records and statistics, you need to care about these important matters. An absence in planning and preparation will result in loss of revenue.
Are you ORGANISED in your marketing efforts – or are you haphazard? The size of your pay cheque or revenue levels may supply the answer!
CARING for clients and prospects, CARING about your company’s welfare and its good reputation, CARING for the product you sell, and CARING about yourself and your relationship to your selling work, is the path to happiness and satisfaction in your work and financial prosperity.
NOT CARING is the fast road to lack of fulfilment and discontent in selling and, ultimately, to a low income.
Most people have to work to live. If you CARE for your work, you will find a joy in living while you work in your profession…
Do you CARE enough?
About the author: Joe Adams is managing director of professional psychometric analysts and coaching specialists Success Dynamics www.successdynamics.co.uk/