Corbally is rightly proud of his path to success from lowly beginnings leaving school without a qualification to his name, quickly carving out a successful sales career setting up as a market-trader in his hometown of Glossop, Derbyshire.
And despite numerous broadcast and business commitments Corbally still owns a market trading business, now managed by his 19-year-old brother, and continues to help out on the stall from time-to-time to keep his sales skills razor sharp.
So what is driving the dynamic sales engine these days? With typical blunt honesty he told SI: “What motivates me in the morning is money! Although I’m not a materialistic person, money buys you time and creates options and that leads to a happy life.
“Everyone is a sales person whether they like it or not because every morning when you get up it’s about selling yourself, both in your life and what you’re doing, whether you’re actually, tangibly selling yourself or selling a service you’ve got to sell – it’s not about what you’re selling it’s about how you sell it.
“It’s about personal interactions and rapport and I’m a massive people person. So when I get up in the morning it’s about making things happen.”
His mantra has never been to sit and wait to see what turns up. Corbally added: “I’m very, very proactive about life and selling. I see it as all about making leads, chasing leads and making things happen now. Most sales are lost from not following up – that’s always been one of the key points to me: you make the initial contact and then you follow up! Obviously, the principle is that if you don’t ask you don’t get because there are opportunities out there but you just got to go out and get them.”
Corbally likes to break the sales process down into simple to learn and follow steps to achieve results.
He said: “There’s the simple law of averages in sales – you know it’s not going to happen for you unless you go out there and do it. If you do 100 hits, the law of averages says that you’ll have a reasonable number of successes. But you have to put yourself out there and you’ve got to do it.
“It hasn’t come to me easy and I don’t think it will come to anyone easily. Sales is all about hard work, drive, determination and people need to find their own motivation and, generally, it does seem to be money because some people want the material things of life and others want the time it buys them and it’s money that does that for people.”
The realisation of the importance of personal motivation led to his first product launch at the end of July 2012, the #Lovelife smartphone app which reached the Top Ten on iTunes ratings.
He explained: “I use the motivational app when I get every morning. Basically, it’s a quote that comes through to your smartphone. This little quote every morning can be very inspiring.
“A couple of days ago one of my personal favourites came over stating that Michael Jordan went home and cried when he got thrown off the school basketball team when he was 16 – look where he ended up! That, in itself, is inspirational.
“Because everyone has had a bad week, a bad day, even a bad year but to think, ‘No, if I keep trying and keep pursuing what I want I will achieve results’.”
Corbally sees a lot of parallels between achieving the heights of sporting success and realising your dreams of sales success.
He said: “I massively believe in the visualisation methods sportsmen and women use to boost performance. They will visualise themselves crossing the finishing line in first place and I do believe this positive thinking works.
“I also believe in the point of repeating three times in the mirror in the morning – I used to do that in The Apprentice: ‘I can do it, I can do it, I CAN do it!’
“If you look yourself in the eye in the mirror, it does work and I’m proof of that.
“I’ve achieved results after leaving school with no qualifications, moving into a one-bedroom council flat and just cracked on with life.”
He said it is too easy, especially when times get tough in economic slowdown, to make excuses for under performing when opportunities are always open to those who look for them.
He said: “You don’t want to make excuses, you want to make money. That’s another one of the motivational quotes that came through – you can make excuses or you can make money, you can’t make both.”
Corbally told SI that his main ambition is to pass on his extensive and diverse sales knowledge and skills to help others achieve the dreams and goals they have in their working lives.
He said: “All I want to do is pass on my sales skills to other people in the industry and spread the knowledge that I have gained by actually doing it and not through sitting in a classroom somewhere.
“I’m going to be delivering online sales training, seminar sales days and actual hands-on sales training through the products I am shipping in from China. I’m also doing the Home shows throughout the country where I will be getting teams of 10 people in on the day and teach them how to sell, hands-on.
“I plan to introduce this model to companies nationwide this autumn. The online teaching is a brand new product from the US and a product I truly believe in and it’s been used successfully with Microsoft, Apple, Fox TV and Universal and we’re bringing the same model to the UK from the USA in partnership with sales expert Grant Cardone. He asked myself and another Apprentice candidate, Stephen Brady, European sales expert and manager with over 15 years experience to join him in this and we’re going to deliver the U.S. concept with a UK-specific content.”
Corbally gave SI a brief outline of the model, saying: “Essentially, it teaches the user everything about every step of the sales process and also releases sales managers to get on with what they need to be doing every morning while their sales team goes online and are geared up to achieve their targets. They just login, where ever they are 365 days a year and look at want they want to do that day, with every aspect covered whether it’s cold calling or closing a deal, then they up-skill on that topic and are then tested at the end of the session. At the end of the day the sales manager is able to logon and see what his team have been doing that day so freeing a lot of his time for other tasks.”
For more information on this and all the news of what Corbally is getting up to in the promotion of the sales professional visit http://www.adamcorbally.co.uk.